Mama Schelter

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Reverse Travel Auctions

3. Choose a reverse auction site - profile the types of hotels you found on the site

http://www.skyauction.com/

- All kinds of hotels (luxury or not)
- Waikiki resort
- Westin hotels
- InterContinental
- …
4. Research sites that give customers advice on using reverse auctions

- http://bet.loquax.co.uk/reverseauctions.htm
- http://www.reverseauctionsblog.com/reverse-auctions/page/3
- http://www.encyclopedia.com/doc/1G1-118986452.html
- http://www.supplyexcellence.com/blog/2007/12/10/reverse-auction-throwdown/

Reverse Travel Auctions

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Upcoming Facebook changes: 7 things brands need to know - iMediaConnection.com

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1/
- Holidays, business
- Individual, couples, groups, families
- Relevant information, For OTA, but not restrictive and possibility to reaffine the demand. For exampl, propose different kinds of places in the sae ccity; ex: conoferences places, gay friendly, SPA, sport locations
- Sober design of a website

2/
Media communication on TV is too much expansive. Too many channels but we can go on specialized channels as LCI, BFM TV for business and on travel channels.
Also, communication on the web:good position to search engin like google and yahoo. When you ask for a specific hotel on a destination.
Direct marketing: on facebook, twitter. As you make researches on our website, you will be advertized on your own account on Facebook.

3/
Services;
- Flights, Trains, car renting, bike rentinng, boat renting
- hotels, appartments, Houses
- restaurants, Bars, Seminar rooms
- Holidays, coaches, traduction

4/
- Yield management
- Package
- More product you get, more discount you have
- Sustainable development promotion (transportation + Eco hotel + Bike + biorestaurant)
- loyalty card

5/
Fees high enough to develop our company and pay our team. But, fees not too high to attract hotel; about 17%

6/
Yes.

7/
On nice blog and Website, like design lifestyle, cooking, travels and green websites.

8/
- Nice pictures made by our photographs
- Simpl and clear information
- Other clients experiences (have a regard on it and try to limit problems by speaking with hotel and other services).

8/
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OTA Analysis

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OTA Analysis

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