Whether you're planning a video campaign or already have finished product online, follow these tips for getting your content in front of the right audience.
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While studying E-business we seem to always come back to the same basis : internet is always about feelings and « emotional impact ». “Virtual insanity” used to sing Jamiroquai. (please check above on youtube). Is it nowadays between customers and internet businesses some kind of lovestory?
RépondreSupprimerSince our best lover appears to be our internet connection, let’s admit that from all the features that it offers, video appears to be the one tool that provides the most realistic and emotional approach. I used to work on a WebTV project so definitely I feel very interested in this article. Moreover, what happened this week in France is directly related to this article. UMP party edited a lip dub that has been very criticised by internet users: but what should we conclude? It definitely harms the “brand” (UMP) still everybody talks about it so it appears to be a very good promotional tool.
Also, we must admit that video is a very personalised tool especially if it has a speakrine. What a brand diffuses through video can directly target its customers. Also, since the most personalised video is the one that the brand produces itself and since it costs money to produce this video, this feature appears to be a luxury one in a way because many businesses can not afford to do it. So definitely I would conclude, that not only because it is very interactive but also because it is very personalised, video is a very interesting internet tool.
"Living - Virtual Insanity
Living - Virtual Insanity
Living - Virtual Insanity
Living - Virtual Insanity"
Virtual Insanity - Jamiroquai